July 21, 2025

Trump Media Reveals $2 Billion in Bitcoin and BTC‑Linked Securities

In a revelation that has jolted both Wall Street and the crypto world, Trump Media & Technology Group (TMTG) disclosed on Friday that it is holding more than $2 billion in a mix of Bitcoin and Bitcoin-linked securities. The surprise filing, made in its latest quarterly report to the Securities and Exchange Commission, sent shares in the company sharply higher and ignited fresh debate over corporate adoption of digital assets.

A Bold Bet on Bitcoin

TMTG, best known for the social platform Truth Social and its ties to former U.S. President Donald Trump, said it had built up a strategic Bitcoin position over the past six months. The company’s balance sheet now shows direct Bitcoin holdings worth approximately $1.2 billion alongside $800 million in Bitcoin‑backed ETFs and structured notes.

Chief financial officer Linda Marchetti described the move as a “hedge against dollar devaluation and an investment in the digital future”, adding that the board approved the purchases following a review of market conditions and liquidity management needs.

Market Reaction: Shares Soar, Bitcoin Steady

News of the holdings broke during pre‑market trading in New York. TMTG stock leapt as much as 18% in early action, before settling at a 12% gain by the opening bell. Bitcoin itself, already on a tear after breaking $118,000 this week, saw modest additional buying interest, edging up another 1.4% to $119,600.

“Corporate treasuries holding Bitcoin are no longer a fringe phenomenon,” said Oliver Hampson, an analyst at London brokerage AJ Bell. “What’s different here is the size and political profile of the entity. It places Bitcoin at the heart of a company linked to a former president.”

A Growing Trend Among Corporates

TMTG now joins a growing roster of listed companies adding Bitcoin to their reserves. MicroStrategy famously holds more than $14 billion in Bitcoin, while Tesla still maintains a smaller allocation. Analysts often frame such moves as inflation hedges, despite the significant volatility they introduce to balance sheets.

For TMTG, the strategy appears partly ideological. Trump himself has recently softened his stance on digital assets, courting crypto donors and endorsing policies to boost U.S. mining and trading activity. Many have interpreted his pivot as an attempt to connect with younger voters and Silicon Valley investors.

Bitcoin‑Linked Securities: A Safety Net or a Gamble?

Notably, TMTG’s filing shows a split approach: direct coin custody and exposure through regulated products like spot ETFs. Those Bitcoin-linked securities offer daily liquidity and professional custody, giving the company a way to adjust its exposure without moving coins on the blockchain.

Sceptics, however, warn of risks. Carol Mitchell, a finance professor at King's College London, stated that volatility has both positive and negative effects. "If Bitcoin declines by 30%, it could quickly wipe out hundreds of millions from TMTG's financial records."

What It Means for the Market

For now, the disclosure has turbocharged conversation across Crypto Twitter and corporate boardrooms alike. With U.S. regulation taking shape and Bitcoin ETFs drawing record inflows, TMTG’s audacious $2 billion bet underscores a broader truth: digital assets are no longer a sideshow. They’re moving into the mainstream, one headline at a time.