Metaplanet Buys 330 BTC as Holdings Near 5,000 Coins
Japanese public investment firm Metaplanet has announced the acquisition of an additional 330 Bitcoin (BTC), reinforcing its aggressive accumulation strategy even as the broader crypto market navigates heightened volatility and uncertainty.
The latest purchase, confirmed via a Tokyo Stock Exchange filing and echoed in a statement on the company’s website, brings Metaplanet’s total BTC holdings to 4,855 BTC valued at approximately £335 million at current prices.
The move signals Metaplanet’s growing commitment to Bitcoin as a core treasury asset, echoing the strategy long championed by MicroStrategy in the United States. It also underscores a broader shift among Asian institutional investors, who increasingly view BTC as a long-term hedge against currency instability and global economic unpredictability.
A Strategic Bet Amid Market Choppiness
The acquisition comes during a period of renewed volatility in the cryptocurrency market. Bitcoin has oscillated between £61,000 and £65,000 over the past week, weighed down by macroeconomic concerns, inconsistent ETF inflows, and uncertainty around U.S. interest rates.
Still, Metaplanet appears unfazed. “Bitcoin represents a unique, decentralised store of value,” said CFO Takeshi Oda in a statement. “We are committed to increasing our exposure to this asset class over time, guided by macroeconomic fundamentals and investor demand.”
The 330 BTC acquisition was financed through a blend of internal capital reserves and newly raised debt, according to internal documents. Analysts believe the firm is using dips in the market as buying opportunities a strategy that has helped it outperform local peers.
Following the MicroStrategy Playbook
Market watchers have compared Metaplanet’s approach to that of MicroStrategy, the U.S.-based firm led by Bitcoin maximalist Michael Saylor, which now holds over 200,000 BTC on its balance sheet.
Though Metaplanet’s scale is far smaller, the strategy is similar: leverage cash flow and credit markets to accumulate Bitcoin on a long-term basis, effectively turning the firm into a quasi-Bitcoin ETF listed on a traditional stock exchange.
“It’s a bold but calculated move,” said Yuki Matsuda, an equity analyst at BitAsia Research. “They are betting on Bitcoin as both an inflation hedge and a capital appreciation vehicle and their timing has generally been solid.”
Asian Institutions Embrace Digital Assets
Metaplanet’s BTC strategy comes amid growing momentum for crypto adoption in East Asia. South Korea recently approved limited corporate crypto trading, and Hong Kong is expanding access to retail investors through licensed exchanges.
Japan, though traditionally cautious, has allowed public companies to hold digital assets under certain frameworks, and Metaplanet is widely seen as a trailblazer for crypto-aligned corporates in the region.
With regulatory clarity improving and digital asset sentiment recovering post-ETF approvals, more firms may soon follow suit.