
The Launchpad Advantage: How to Find the Next 100x Gem Without Getting Dumped
Please note: This article does not constitute investment advice. Laws governing crypto, derivatives, and other forms of trading and investments—as well as taxation—vary by region and are subject to change. You are responsible for complying with the laws in your jurisdiction. Ouinex’s services and offers, including those mentioned in this article—if any—may vary by location and are subject to change. All investments carry risk.
Picture this: You’re outside a stadium. Inside, the next global superstar is about to perform. You could wait for the album to drop when the price has already gone 10x, or you could have a VIP, front-row presale ticket.
In crypto, that VIP ticket is a Launchpad.
Launchpads allow users to buy tokens before they are listed on the open market, often at the lowest possible entry price. It’s early access to projects that may become the next 10x, 50x, or 100x.
But here’s the harsh truth: for every real gem, there are many low-quality projects and some outright pump-and-dumps (we’ll explain more about that later). Your job isn’t just to find launchpads; it’s to understand how well they vet the projects. So let’s have a look at what you need to know when choosing a launchpad.
Key Takeaways
- Early Access: Launchpads give users early access to new tokens (Initial Exchange Offerings a.k.a IEOs) before public listing.
- Vetting is Key: The quality of the launchpad is determined by its due diligence process to filter out scams (i.e. looking into the people behind the project and the tokenomics, smong other things).
- Vesting Is Proof: Vesting schedules (i.e. the slow release of tokens) for project teams and private investors are the single strongest indicator of long-term project health (vesting periods ensure initial investors don’t sell off all their tokens in one go, making the value of the token tank).
- Model Matters: Different platforms use different models: some require high native token stakes (proportional allocation), while others use open access or lottery systems.
- High Risk: Launchpad investments are high-risk. Only invest capital you are fully prepared to lose.
What Is a Crypto Launchpad?
A launchpad is both a fundraising tool for blockchain projects and an early-access opportunity for investors.
Instead of running an unregulated ICO (Initial Coin Offering), projects partner with exchanges that provide trust, a large user base, security, liquidity, and visibility. The Initial Exchange Offering (IEO) model is considered safer because a third party (the exchange) is conducting the sale and performing due diligence.
The Mechanics of Participation
Although each platform differs, most follow the same structure:
- Qualification: Usually involves holding or staking the exchange's native token (e.g., BNB on Binance). I.e. to be able to use Binance’s launchpad, you need to own some BNB.
- Commitment: Users commit funds (native token, USDT, USDC, etc.) during a specified subscription period to access the new token before it’s listed on the exchange (i.e. it’s only available on the launchpad during this time).
- Allocation: The total token supply is distributed based on tiers, lotteries, or proportional staking (it will vary from launchpad to launchpad and sometimes from token to token on the same launchpad).
Distribution: Users receive the new tokens upon the Token Generation Event (TGE), often right before or during the exchange listing. However, if there’s a vesting period, they won’t be able to sell off all of the tokens they’ve bought right away.

Launchpad Showdown: Comparing Vetting and Allocation Models
How to Identify a Pump-and-Dump Scheme
Pump-and-dump schemes often occur on platforms with weak vetting or minimal oversight. Always check for these red flags:
- No Vesting/Lock-up: No public vesting schedule for founders or private investors. This signals the team can dump (i.e. sell off) their tokens immediately (making the price tank).
- Anonymous Teams: Founders and team members have no verifiable names, professional history (LinkedIn), or public presence.
- Minimal Web Presence: A highly generic website, few social media followers, or a whitepaper that seems rushed or vague.
- Vague Utility: The token’s purpose is unclear or too complex, promising unrealistic returns without a clear product.
- Extreme Price Spikes: An instant, massive spike on listing day followed by a steep and immediate crash, often a sign of insiders selling (i.e. a planned pump and dump).
What Makes a Great Launchpad?
A reliable launchpad minimizes risk by focusing on transparent and stringent due diligence.
1. Long Vesting for Founders and Private Investors
This is the most critical factor. A multi-year vesting schedule (tokens are released gradually over months or years) ensures long-term commitment and reduces the likelihood of early dumping by insiders. If the team's tokens are locked, they are incentivized to ensure the project succeeds.
2. Strong Due Diligence
Launchpads must publish information that proves they checked the following:
- Legal/Regulatory Check: Verification that the project is not an unregistered security in major jurisdictions.
- Code Audit Verification: Confirmation that the project's smart contract code has been successfully audited by a reputable third-party security firm (e.g., CertiK, Hacken).
- Team KYC (Know Your Customer): The launchpad must know the real-world identity and background of the project founders.
3. Fair Distribution
The allocation mechanism should not solely cater to large investors. Systems that reward loyalty, engagement, or provide open access (like KuCoin's lottery or Ouinex’s open participation model) benefit real, active users.
4. Real Utility
A token must have a verifiable purpose beyond just fundraising. Qualifiers include: Governance (voting rights), platform access (discounts/tiers), staking rewards, or powering a specific application (gas/fees).
Sum Up
Here’s your checklist for a great token project:
Finding the next 100x gem requires a disciplined, due-diligence-first approach. The launchpad acts as a gatekeeper; your job is to check the gatekeeper's criteria.
To maximize your chances and minimize risk in this high-reward, high-risk space:
- Prioritize Vesting: Always confirm the project has long-term vesting (multi-year lockups) for the founding team and private investors. This proves alignment with the project’s future.
- Verify Vetting: Look for launchpads that transparently publish KYC, legal, and smart contract audit results. The higher the standard (like Ouinex's emphasis on regulatory compliance), the fewer low-quality projects you'll encounter.
- Understand the Model: Choose a model that suits your capital. Binance favors whales (large proportional stakes), while KuCoin and Ouinex offer more paths for smaller, active users via lotteries or open participation tiers.
- Avoid Red Flags: Instantly discard projects with anonymous teams, vague utility, or no public tokenomic details.
By following these steps, you move beyond mere speculation and use the launchpad as the vetted, early-access opportunity it was intended to be.
Frequently Asked Questions
Do I need the platform’s native token to join a launchpad?
It depends on the platform's model:
- Binance requires BNB for allocation.
- KuCoin generally requires KCS (though some launches support USDT/dual currency).
- Ouinex does not require $OUIX to participate, but holding the token often improves access (i.e. you get earlier access) and increases your maximum allocation size (i.e. how many tokens you can buy).
Are launchpads the same as ICOs?
No. ICOs (Initial Coin Offerings) are unregulated token sales run directly by the project. Launchpads host IEOs (Initial Exchange Offerings), which include added due diligence, audits, and oversight from a major exchange, making them inherently safer.
What is vesting?
A vesting period locks tokens for months or years, preventing insiders (team members, early private investors) from selling immediately. This mechanism ensures that the team’s financial success is aligned with the project’s long-term success.
How much should I invest in a launchpad project?
Launchpad investments are high-risk. Allocating more than 1–2% of your overall crypto portfolio into a single launchpad project is generally not recommended. The pay-offs can be great, however. You can read this article about risk management to get a better understanding of how to diversify.